{"id":7568,"date":"2025-07-29T14:25:26","date_gmt":"2025-07-29T11:25:26","guid":{"rendered":"https:\/\/www.peninuki.ee\/uus\/our-story\/"},"modified":"2025-10-21T23:40:23","modified_gmt":"2025-10-21T20:40:23","slug":"our-story","status":"publish","type":"page","link":"https:\/\/www.peninuki.ee\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"7568\" class=\"elementor elementor-7568 elementor-6158\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1420d9f e-con-full e-flex e-con e-parent\" data-id=\"1420d9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1e31fc6 elementor-widget-divider--view-line_text elementor-widget-divider--element-align-center elementor-widget elementor-widget-divider\" data-id=\"1e31fc6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t\t<h1 class=\"elementor-divider__text elementor-divider__element\">\n\t\t\t\tOur Story\t\t\t\t<\/h1>\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3d28b5 e-flex e-con-boxed e-con e-child\" data-id=\"a3d28b5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-78b07f8 elementor-widget elementor-widget-text-editor\" data-id=\"78b07f8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Peninuki Distillery is based in Tartu \u2013 the cultural heart of Estonia. While our journey began in 2014 with three friends making craft cider, the <strong>real Peninuki <\/strong>was born in 2021, when we launched our first spirits under a bold new identity.  <\/p><p>Between 2020 and 2025, Peninuki didn\u2019t just grow \u2014 it transformed.<br><\/p><p>We left cider behind and fully committed to crafting distinctive, flavor-first spirits that reflect both where we come from and where we\u2019re going. A new team, new ownership, and a redefined vision reshaped everything \u2014 from product development and design to how we communicate and connect with the world. <\/p><p>In 2025, we opened our new distillery \u2014 built not just for production, but for hospitality, experimentation, and storytelling. It\u2019s a space where curious guests, industry professionals, and ambitious bartenders come to learn, taste, and become part of a growing movement. <\/p><p>Our name comes from Estonian folklore: <strong>Peninukis <\/strong>are mythical creatures with a wolf\u2019s head and a man\u2019s body, said to roam the earth on doomsday. Until that day comes, we\u2019ll be here \u2014 crafting bold flavors, welcoming flavor driven spirit enthusiasts and helping write the next chapter of Estonian spirits culture. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-385771d e-n-tabs-none elementor-widget elementor-widget-n-tabs\" data-id=\"385771d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;tabs_justify_horizontal&quot;:&quot;stretch&quot;,&quot;horizontal_scroll&quot;:&quot;disable&quot;}\" data-widget_type=\"nested-tabs.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-tabs\" data-widget-number=\"59078429\" aria-label=\"Tabs. Open items with Enter or Space, close with Escape and navigate using the Arrow keys.\">\n\t\t\t<div class=\"e-n-tabs-heading\" role=\"tablist\">\n\t\t\t\t\t<button id=\"e-n-tab-title-590784291\" data-tab-title-id=\"e-n-tab-title-590784291\" class=\"e-n-tab-title\" aria-selected=\"true\" data-tab-index=\"1\" role=\"tab\" tabindex=\"0\" aria-controls=\"e-n-tab-content-590784291\" style=\"--n-tabs-title-order: 1;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tVision\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-590784292\" data-tab-title-id=\"e-n-tab-title-590784292\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"2\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-590784292\" style=\"--n-tabs-title-order: 2;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tMission\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t<button id=\"e-n-tab-title-590784293\" data-tab-title-id=\"e-n-tab-title-590784293\" class=\"e-n-tab-title\" aria-selected=\"false\" data-tab-index=\"3\" role=\"tab\" tabindex=\"-1\" aria-controls=\"e-n-tab-content-590784293\" style=\"--n-tabs-title-order: 3;\">\n\t\t\t\t\t\t<span class=\"e-n-tab-title-text\">\n\t\t\t\tCore Values\t\t\t<\/span>\n\t\t<\/button>\n\t\t\t\t\t<\/div>\n\t\t\t<div class=\"e-n-tabs-content\">\n\t\t\t\t<div id=\"e-n-tab-content-590784291\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-590784291\" data-tab-index=\"1\" style=\"--n-tabs-title-order: 1;\" class=\"e-active elementor-element elementor-element-57cc7ad e-con-full e-flex e-con e-child\" data-id=\"57cc7ad\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e8b203e e-flex e-con-boxed e-con e-child\" data-id=\"e8b203e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-63f8e47 elementor-widget elementor-widget-text-editor\" data-id=\"63f8e47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Our vision is to become Estonia\u2019s most valued and influential spirits brand \u2013 both at home and internationally \u2013 by putting Estonia on the global spirits map with its unique flavor, craftsmanship, and next-generation products.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-590784292\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-590784292\" data-tab-index=\"2\" style=\"--n-tabs-title-order: 2;\" class=\" elementor-element elementor-element-ff91bd2 e-con-full e-flex e-con e-child\" data-id=\"ff91bd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9f1a98d e-flex e-con-boxed e-con e-child\" data-id=\"9f1a98d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c32d4f4 elementor-widget elementor-widget-text-editor\" data-id=\"c32d4f4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>At Peninuki Distillery, we craft bold and distinctive spirits, driven by Nordic character, deep respect for craft, and endless curiosity for the world of spirits.<\/p><p>Our mission is to shape a more conscious drinking culture that values quality over quantity \u2013 by putting taste, balance, and purity at the forefront of every product and educating both consumers and bartenders.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div id=\"e-n-tab-content-590784293\" role=\"tabpanel\" aria-labelledby=\"e-n-tab-title-590784293\" data-tab-index=\"3\" style=\"--n-tabs-title-order: 3;\" class=\" elementor-element elementor-element-95f2a13 e-con-full e-flex e-con e-child\" data-id=\"95f2a13\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-27bcd71 e-flex e-con-boxed e-con e-child\" data-id=\"27bcd71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d59215 elementor-widget elementor-widget-text-editor\" data-id=\"1d59215\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h3>1. Flavor First<\/h3><p>Our work begins and ends with flavor. Every product must meet our highest internal standards\u2014not just in quality, but in character and balance. Product development is not a phase, but a continuous commitment where there\u2019s no room for compromise.  <\/p><p> <\/p><h3>2. Transparency and Trust<\/h3><p>We believe in honesty in everything we do. From the origin of ingredients to the methods we use\u2014our work is traceable, intentional, and open. We hide nothing, because trust is the foundation of our long-term success.  <\/p><p> <\/p><h3>3. Local Identity<\/h3><p>Our roots run deep in the North. We draw inspiration from Estonian nature, seasons, and culture. We don\u2019t follow trends\u2014we create them, guided by local flavors and a strong preference for regional ingredients.  <\/p><p> <\/p><h3>4. Elevating Drinking Culture<\/h3><p>We don\u2019t just make spirits\u2014we shape perception. Through training and workshops, we raise awareness and promote an appreciation for quality among both consumers and professionals. <\/p><p> <\/p><h3>5. Craftsmanship as a Lasting Value<\/h3><p>Growth in volume should never mean a loss of identity. Our handcrafted approach is integral to who we are\u2014you can taste and feel it in every sip, every detail, and every experience. <\/p><p> <\/p><h3>6. Long-Term Vision<\/h3><p>We don\u2019t build on short-term wins. Peninuki plays the long game\u2014crafting a globally respected brand whose value grows over time and whose strength lies in consistency. <\/p><p> <\/p><h3>7. People and Culture<\/h3><p>Our people are our foundation. At Peninuki, we build a work environment where talent can grow, ambition can thrive, and dedication is recognized. A team proud of their work creates products others are proud to share.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-faf9200 e-flex e-con-boxed e-con e-child\" data-id=\"faf9200\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-651b623 e-con-full e-flex e-con e-child\" data-id=\"651b623\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-77b709d elementor-widget elementor-widget-heading\" data-id=\"77b709d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">QUESTIONS<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adbc277 elementor-widget elementor-widget-text-editor\" data-id=\"adbc277\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\tFor answers to your questions, please write to: krislina@peninuki.ee\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8e8fa6a e-con-full e-flex e-con e-child\" data-id=\"8e8fa6a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9e49f1 elementor-widget elementor-widget-heading\" data-id=\"a9e49f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Request a quote!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8638db4 elementor-widget__width-inherit elementor-button-align-start elementor-widget elementor-widget-form\" data-id=\"8638db4\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;33&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"BOOK HERE NOW\" aria-label=\"BOOK HERE NOW\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"7568\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8638db4\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Peninuki Team - Meet our Dedicated Specialists\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"7568\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-nimi elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-nimi\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[nimi]\" id=\"form-field-nimi\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"NAME\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-50 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"EMAIL\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-telefon elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-telefon\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[telefon]\" id=\"form-field-telefon\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"PHONE\" required=\"required\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-select elementor-field-group elementor-column elementor-field-group-Koolituseliik elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Koolituseliik\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tSelect service\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field elementor-select-wrapper remove-before \">\n\t\t\t<div class=\"select-caret-down-wrapper\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-caret-down\" viewBox=\"0 0 571.4 571.4\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M571 393Q571 407 561 418L311 668Q300 679 286 679T261 668L11 418Q0 407 0 393T11 368 36 357H536Q550 357 561 368T571 393Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t\t<select name=\"form_fields[Koolituseliik]\" id=\"form-field-Koolituseliik\" class=\"elementor-field-textual elementor-size-sm\" required=\"required\">\n\t\t\t\t\t\t\t\t\t<option value=\"SELECT SERVICE\">SELECT SERVICE<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PENINUKI BARREL COCKTAILS\">PENINUKI BARREL COCKTAILS<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"PENINUKI WHITE-LABEL SERVICE\">PENINUKI WHITE-LABEL SERVICE<\/option>\n\t\t\t\t\t\t\t<\/select>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-KuupaevJaKellaaeg elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-KuupaevJaKellaaeg\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tDesired date and time\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[KuupaevJaKellaaeg]\" id=\"form-field-KuupaevJaKellaaeg\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Desired date and time\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-sonum elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-sonum\" class=\"elementor-field-label elementor-screen-only\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-sm\" name=\"form_fields[sonum]\" id=\"form-field-sonum\" rows=\"4\" placeholder=\"MESSAGE\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-recaptcha_v3 elementor-field-group elementor-column elementor-field-group-field_20f2697 elementor-col-100 recaptcha_v3-bottomright\">\n\t\t\t\t\t<div class=\"elementor-field\" id=\"form-field-field_20f2697\"><div class=\"elementor-g-recaptcha\" data-sitekey=\"6LcwN48nAAAAAG_Ky9jlu-n5GHfE6BvuxPyO4z8k\" data-type=\"v3\" data-action=\"Form\" data-badge=\"bottomright\" data-size=\"invisible\"><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-33 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">SEND<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our Story Peninuki Distillery is based in Tartu \u2013 the cultural heart of Estonia. While our journey began in 2014 with three friends making craft cider, the real Peninuki was born in 2021, when we launched our first spirits under a bold new identity. Between 2020 and 2025, Peninuki didn\u2019t just grow \u2014 it transformed. 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